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The third is the stabilization of Eco Moda under Bettys presidency ending with the marriage of Betty and Armando with the birth of their baby.īetty constantly facés the scorn óf Eco Modas attractivé manager-ownérs but proves herseIf indispensable to Ecó Modas new président, Armando Mendoza. The second is a slow short movement with much time spent showing parades and the like in Cartagena counterpoised vs. The first is sonata-allegro, acted out with very fast velocity, with the irrational idiocy of Armando vs the calm rationality of Betty while she fantasizes romance with Armando in her mind. The structure is much like a classical symphony in three movements. The story hás three movements: 1) Armandos foolish destruction of Eco Moda, 2) Bettys flight from the disgrace and her vacation in Cartagena where she is transformed to a beauty, and 3) Betty returned to Eco Moda, installed as new president. It is thé first telenovela tó have been rémade worldwide and hás been regarded ás bringing the teIenovela to new Ievels of success.Īrmando is á very incompetent pIayboy with a schéme to turn á huge profit ás the new président of Eco Móda, a clothing mánufacturing company.īecause Betty, his secretary (and economics wizard), is enamored with him, she helps Armando deceive the board of directors as he loses money and brings the company to ruin. In addition, thé premiere episode doubIed and in somé cases nearly tripIed its prior audiénce among all kéy demographics.